LED billboards now shine day and night along Bangladesh’s busiest roads and commercial hubs. A 2024 local survey revealed that switching from static signs to digital billboards can boost brand recall by up to 40%.
If you’re aiming to reach a broad audience quickly, one of your first questions is likely:
“What is the LED billboard price in Bangladesh?”
In this guide, we’ll break down pricing factors, smart budgeting tips, and real-world ranges to help you secure prime advertising spots without overspending.
Explore LED Billboard Pricing
We get this question all the time:
“Why do LED billboard quotes vary so much?”
Many advertisers think screen size is the only factor. In reality, location premiums, city rules, resolution quality, and campaign duration all influence the final bill.
💡 Quick insight:
- LED boards cost more upfront to install than static posters
- But they allow multiple ads in one day and instant content updates
- High flexibility = higher long-term ROI
Price Snapshot for 2025:
- Small towns: ~৳50,000/month
- Dhaka prime zones (Gulshan, Bashundhara City): ~৳350,000–৳600,000/month
- Per-minute pricing for premium LED boards: ~৳100–৳1,000+
At Gulshan LED, businesses can review transparent quotes for both digital and static boards, ensuring you avoid hidden markups and pick the right campaign fit.
Key Cost Factors for LED Billboards
To plan effectively, consider all the factors that shape LED billboard pricing:
1. Location and Traffic
- Prime Hubs: Gulshan Circle, Banani, Bashundhara City → High impressions, higher rent
- Secondary Spots: Less busy areas → Lower cost but fewer daily views
2. Size and Resolution
- Larger screens = higher rental
- High pixel density (like P4 panels) delivers crisp visuals but raises maintenance and acquisition costs
3. Campaign Duration
- Short-term rentals (daily/monthly) are ideal for quick promos
- Long-term deals (3–6 months) can save 10–20% and boost brand recall
4. Advanced Features
- Auto-brightness & dimming → All-day visibility but adds to energy cost
- Remote scheduling software → Change your ads instantly, requires compatible hardware
5. VAT and Local Taxes
- 15% VAT on most digital services
- City permits or signage fees may apply depending on location
Smart Tip for Marketers
Understanding LED billboard price in Bangladesh is only half the battle. To maximize ROI:
- Compare multiple locations for traffic vs. budget balance
- Negotiate multi-month contracts for discounts
- Use vibrant, short visuals to grab attention in traffic
- Track seasonal rates—Eid or holidays often increase demand by 20–40%
By pairing data-driven planning with strategic design, your brand can dominate Bangladesh’s digital outdoor advertising scene with cost-effective, high-impact campaigns.
Compare typical price ranges
We often tell advertisers that no single number can capture every LED billboard price in Bangladesh. Instead, think of it as a spectrum, shaped by city, screen specs, and usage terms. Below is a sample table of cost ranges gleaned from the local market and some references we have seen in research:
| Location | Monthly Rate Range (BDT) | Per-Minute Rate Range (BDT) | Notes |
| Dhaka (Gulshan) | 200,000 – 600,000 | 100 – 1,000+ | High vehicle & foot traffic, premium location |
| Chittagong (Agrabad) | 100,000 – 400,000 | 80 – 500 | Busy business district, strong retail presence |
| Sylhet (Zindabazar) | 60,000 – 200,000 | 50 – 300 | High foot traffic, especially near markets |
| Smaller cities | 30,000 – 100,000 | 30 – 100 | Lower but steady audience, often cost-effective |
Bear in mind these are broad estimates, not exact quotes. Also, some owners charge extra for prime daily hours (e.g., 5 pm – 9 pm) or offer discounts if you buy multiple slots. For instance, imagine paying ৳900 per minute for a prime Gulshan LED billboard. You might cut that to ৳700 if you book a three-month block. Packages vary, so we always recommend direct conversations to see how big your final bill might be.
Gulshan Led (https://gulshanled.com/) can offer specific, itemized quotes so that you see exactly how each factor—like location, size, and scheduling—translates into your final cost. We have found that clarity on these line items helps teams plan better for the rest of their marketing budget.
Examples from our experience
- A Dhaka startup once paid around ৳78,000 to show ads during three peak hours daily for 1 month, netting them 2,100 app downloads at roughly ৳37 per download.
- A mid-sized retail chain rented a Chattogram billboard for two months at a negotiated price of ৳120,000 per month, focusing on weekends. They reported a 25% rise in store visits during that period.
These anecdotes show that the same medium can fit multiple budgets, goals, and strategies.
Weigh LED vs static boards
Outdoor advertising in Bangladesh used to heavily rely on static boards—still images or large prints mounted in key locations. Although these remain popular, LED displays are growing fast thanks to brighter visuals, easy content updates, and better engagement. Here are some pros and cons we often discuss with clients:
LED advantages
- Multiple advertisers: A single LED board can run several ads in rotation, allowing owners to share costs or generate extra revenue.
- Dynamic content: You can feature animation, real-time updates, and call-to-action messages that change throughout the day.
- Flexibility: Quick swaps save you from printing new banners. That helps if your promotions shift regularly.
LED drawbacks
- Higher price: LEDs cost more than static boards, both in setup and maintenance.
- Technical glitches: Electrical parts require more upkeep. Operators need to monitor pixels and power usage.
Static board benefits
- Lower cost: Traditional boards are typically cheaper in monthly rent.
- Simplicity: No complicated hardware or software to manage.
Static board drawbacks
- Limited creativity: You cannot rotate messages as easily, so your design might get stale.
- Reprint fees: Changing your artwork means printing a brand-new banner every time.
From experience, LED is often a bigger upfront investment, but the returns can be significant. If you plan short campaigns or prefer single, unchanging brand messages, a static sign might be enough. But if you want to rotate promotions, show real-time deals, or run multi-brand partnerships, LED is likely worth the higher cost.
Mind VAT and regulations
Regulatory requirements can catch advertisers off guard, especially foreign suppliers of digital services. For local businesses, the 15% VAT on each advertising transaction is standard practice. For outside suppliers, you must consider registering for VAT in Bangladesh—even if you sell remotely—once you reach the threshold of BDT 30 million in revenue. You also need a local tax representative and approval from the Bangladeshi tax commissioner. If you do not set this up, the penalty can be substantial.
Depending on the transaction type (B2B vs B2C), you can use reverse-charge methods to streamline tax obligations. Either way, it pays off to speak with a tax consultant because you do not want to realize too late that certain forms (like Mushok 3.4) were never filed.
We have seen owners and advertisers pay extra fees or deal with project delays due to missing or incomplete paperwork. Always ask your billboard provider about any licensing, city permits, or local restrictions before you finalize your campaign. For a thorough look at standard billboard tax obligations, you can also see the guidelines at billboard advertising cost in bangladesh.
Plan your marketing budget
From our experience, the best approach is to model different campaign scenarios and see how the cost aligns with potential returns. Focus on real metrics such as leads, conversions, or store visits. We also recommend factoring in design expenses, on-site display adjustments, and the extra 15–20% to cover hidden fees such as municipal permits or billboard structure maintenance.
Here are some practical steps to make budgeting easier:
- Define your primary goal
- Is it brand awareness, event promotion, or driving immediate sales? Make sure to measure what matters for your specific objective.
- Select strategic timing
- Rush-hour traffic may justify a higher per-minute rate because your audience is at its largest. If your business is a late-night eatery, consider prime hours that match your customers’ schedules.
- Set design costs upfront
- LED ads thrive on visually appealing content. At times, you may need to budget for animations or specialized graphic design. If you run static boards, printing repeated banners can also add up.
- Compare multiple quotes
- We urge you to speak with more than one billboard operator. A difference in location or features can yield big cost variations for similar exposure levels.
- Consider a pilot campaign
- If you are new to LED boards, try a shorter test period or a smaller location first. Track performance, then expand once you see the results.
Gulshan Led (https://gulshanled.com/) specializes in thorough consultations for businesses aiming to explore LED billboard price in Bangladesh. They break down each cost factor so you can align expenses with your marketing plan, ensuring your ad budget stretches effectively.
Estimating ROI
We hear many advertisers ask, “Will the returns justify the investment?” The answer often depends on how well your billboard aligns with your broader marketing. For instance, if you place a dynamic QR code on a billboard near a busy bus stop and add a timely discount, you can generate immediate leads or signups.
Some companies see strong ROI from cross-promotion. Imagine you are promoting a new mobile app. You can flash a QR code for 15 seconds, followed by a short promotional video, so your passersby know exactly why they should scan. In peak traffic hours, that can translate into thousands of daily impressions and hundreds of direct conversions—enough to offset the board’s significant rental cost if your product has a decent margin.
Practical LED examples and brands
It helps to know some core hardware details behind modern LED boards. Modules typically contain LED lamps, wiring, and the electronics needed to drive animations. Standard modules weigh about 100–150 pounds. These can be stacked together to meet a location’s size requirements. Notable global manufacturers, such as Daktronics, Watchfire, LG, Samsung, and Absen, serve the Bangladeshi market in partnership with local distributors.
Many billboard owners keep a few popular module sizes pre-built in their inventory. That means they can assemble your board faster and at a lower cost compared to fully customized builds. For example, a 10 ft x 20 ft P5 LED display might cost around ৳960,000, whereas a 16 ft x 32 ft P4 board could reach ৳5,712,000, depending on brand and features. Some local providers might have you wait longer for specialized parts or color calibrations. Factor in shipping times and potential lead times from Asia-based vendors.
Durability and additional features
Because these boards stand outside, it’s crucial they handle dust, rain, and intense heat. Models that pass waterproof or dust-resistance tests may cost more but often reward you with fewer breakdowns. If you are launching a long-term campaign, paying extra for a robust build can save you from maintenance headaches in the monsoon season.
Brightness control is another plus. Some advanced boards automatically adjust brightness to match ambient light conditions. This helps preserve energy consumption during late-night hours and ensures top visibility at noon when the sun is brightest. Owners might charge slightly more for these advanced features, but they can help avoid glare complaints or wasted electricity.
Hidden costs and design considerations
When you receive quotes for LED billboard price in Bangladesh, you might initially see only the per-minute or monthly rate. Overlooking any hidden costs can cause budget overruns. Below are a few that commonly pop up:
- Installation and structure fees: Mounting a heavy LED display often requires a sturdy steel frame, a crane, and possibly municipal permits. These can add 15–20% on top of the base cost.
- Creative design: If you want specialized animations, you might need a video production team.
- Maintenance: LED boards include fans to vent heat, and those fans require cleaning or replacement over time.
- Software licensing: Some screens come with remote management systems that carry ongoing license fees.
We suggest you review your contract line by line. Gulshan Led (https://gulshanled.com/) often outlines these fees upfront, so you have a clearer picture of your total costs and do not face an unwelcome surprise later.
Budgeting for content creation
Ads that stand out use vibrant colors, short messages, and a clear call-to-action. For LED boards, you can go further with moving text or short clip animations. That might require:
- A motion graphic designer
- A short video shoot
- Audio components (though not always used in billboard ads)
If your billboard plays multiple ads in a loop, you might split these creative costs with other advertisers to save money. Just remember to confirm how many seconds per loop your brand will get and how frequently your ad appears during peak hours.
Why we trust local vendors
Foreign providers sometimes look more affordable, but many advertisers in Bangladesh find local vendors more convenient and reliable, especially for maintenance. When a panel flickers or goes partially dark, you need a technician on-site fast. A local vendor typically offers quicker response times, immediate spare parts, and direct accountability.
In addition, Bangladesh’s local regulations require foreign suppliers to appoint a local tax representative and get approval from the Bangladeshi tax commissioner. If these steps become too complicated, you might lose time. Going local simplifies your supply chain.
However, if you do choose a foreign supplier for hardware, check their references, ask about shipping times, and confirm who will handle your after-sales support. We have encountered companies that end up paying large shipping fees to swap modules for repairs. By contrast, local or regionally based suppliers may fix or replace faulty boards much faster.
Evaluate campaign success
Your final measure of success should tie back to your original marketing goals. If your main objective was to boost foot traffic, measure any change in store visits or calls during the campaign. If you needed app installs, track how many scans or conversions your billboard’s QR code generated. Some standard metrics we see used in LED billboard campaigns include:
- Cost per thousand impressions (CPM): A standard measure of how efficiently you are getting in front of people.
- Cost per lead (CPL): For direct response campaigns, how much you spend to generate a single lead.
- Brand lift: An increase in brand awareness or recall, which might be measured through surveys or online searches.
Be sure to pair your billboard campaign with digital metrics if your call-to-action involves a web link, a social media tag, or an app store link. Knowing exactly where leads come from helps you refine your approach over time.
Wrap up and next steps
Outdoor ads remain a powerful way to reach people across Bangladesh, and digital boards are an especially exciting option. LED screens let you rotate your message, tap into dynamic visuals, and capture more attention during peak traffic. Although the upfront costs and ongoing taxes may be higher than you expect, the payoff can be substantial if you choose the right spot, length of campaign, and creative approach.
Here is a quick recap of the main points:
- LED billboards bring bold visuals and flexibility, but for a higher cost.
- Factors like location, size, resolution, and duration all shape your final bill.
- In Dhaka, monthly rates can exceed ৳600,000 for top locations, or you may pay from ৳100 to over ৳1,000 per minute of ad time.
- Don’t forget about a possible 15% VAT and local permit fees, which can add up.
- For most campaigns, planning your creative content is just as important as paying for ad space.
Good news—you do not have to figure it all out alone. We invite you to talk with providers like Gulshan Led (https://gulshanled.com/), who can help you budget carefully, handle relevant taxes, and design a memorable LED campaign. You can also browse our internal resources, like billboard advertising costs in Bangladesh, to dig deeper into pricing differences between static and electronic boards.
Once you have done your research, choose a time frame that suits your marketing push, get aligned on creative requirements, and finalize the quote. If you track your results diligently, LED billboard advertising can become a staple in your outreach strategy. We are confident that understanding LED billboard price in Bangladesh—and the factors behind it—will help you make a smart move in the booming outdoor advertising space. You have the data, and you have the options. Now, you can take the leap.
FAQ Section:
1. How much does an LED billboard cost in Bangladesh?
The LED billboard price in Bangladesh typically ranges from ৳80,000 to ৳300,000 per month, depending on size, resolution, location, and display technology. Premium intersections like Gulshan, Banani, and Airport Road in Dhaka command higher rates, while suburban locations are more affordable.
2. What factors affect LED billboard pricing in Bangladesh?
Several factors influence the cost:
- Location: High-traffic urban spots cost more.
- Screen Size & Resolution: Bigger, higher-resolution LED screens are priced higher.
- Illumination & Technology: Outdoor, weatherproof, or 3D LED screens are premium.
- Rental Duration: Longer campaigns often come with discounted rates.
3. Are LED billboards cost-effective for advertising in Bangladesh?
Yes. LED advertising provides dynamic, 24/7 visibility and allows multiple campaigns on a single board. Businesses often see better engagement than static billboards, making them a cost-effective long-term investment for brand awareness and lead generation.
4. Where can I find LED billboards for rent in Bangladesh?
Top LED billboard locations include:
- Dhaka: Gulshan, Banani, Dhanmondi, Motijheel, Airport Road
- Chattogram: Agrabad, GEC Circle, Tigerpass
- Sylhet & Khulna: City centers, transport hubs, and shopping areas
Partnering with reputable advertising agencies ensures prime locations and competitive pricing.
5. How can I calculate the ROI of an LED billboard campaign?
ROI can be measured by:
- Daily Impressions: Use traffic count estimates for location exposure
- Lead Tracking: Assign QR codes, unique URLs, or promotional codes
- Sales & Inquiries: Compare sales trends before and after campaigns
- Brand Awareness: Conduct local surveys or track online searches for your brand